From a book review in the Economist:
the Chinese Communist Party ordered local officials in Hubei province to smoke nearly a quarter of a million packs of Hubei-branded cigarettes in order to boost the local economy and stave off lay-offs. Official cigarette monitors roamed the province making sure that people hit their cigarette targets and fining those who dared to smoke other brands.
Ordering people to smoke only locally produced cigarettes certainly seems like "less favorable treatment" under GATT Article III:4. Here's my question, though: Does this kind of action constitute a "measure" that can be challenged in WTO dispute settlement? In particular, does it constitute a "requirement" under GATT Article III:4?