Some people in France want to retaliate for the extra import duties just imposed by the U.S. on French cheese:
"Symbol versus symbol," said Philippe Folliot, a French member of parliament whose Tarn constituency contains many roquefort producers. "Since the United States has decided to surtax one of the most ancient (cheese) appellations, I think that the French government, with the European Union, must think about a heavy specific tax on imports of Coca-Cola concentrates produced in the US."
The all-American fizzy drink, he went on, "is the symbol of a product that is standardised the world over, whose ill-effects on health are known, and which is made by an arrogant North American multinational that doesn't hesitate to sponsor dictatorships."
My guess is that some people in Brussels will try to talk them out of this.