It seems as though one of the prerequesites for a successful round of trade negotiations is support by U.S. business. Coke seems to be leading the way in drumming up the support, according to today's FT:
Neville Isdell, chief executive of Coca-Cola, has criticised corporate leaders for not speaking out against protectionism, warning that the failure of big business to convince politicians and public opinion of the benefits of free trade will harm global growth and companies’ profits.
And over at Opinio Juris, Roger Alford reports on a counterattack against anti-globalization forces by Deputy USTR Veroneau. Could this be part of a concerted PR blitz to move things forward? Perhaps today, not only do you need the support of business, but you also need to beat back the anti-globalizers.