There is a Panel On Trade

There is a panel on trade at Davos, among 229 panels.  But there is also a panel on "The Scent of Success," "Classic Clarets," and "Reveal Your True Colours."  My personal favorite, from a very quick scan:  "Brands:  Today's Gods."  Here's the WEF website.

I know that there will be a side meeting on agriculture and Doha, but my real question is whether anything serious has ever happened at Davos?   Or is this just a "recharge the intellectual batteries" for masters of the universe kind of thing?  If it is, why do the panel titles seem so, well, vapid?