From an EU Council decision from last week:
The new directive incorporates the current industry practice of not adding sugars to fruit juices. As from the date of application of the new rules (i.e. 18 months after their entry into force), the addition of sugars to fruit juices will no longer be authorised.
Since the addition of sugars was previously allowed, it was common that food business operators labelled the absence of added sugars in the fruit juices for commercial reasons by means of nutrition claim "with no added sugars". The use of such a claim will be no longer allowed after the end of the transitional period (18 months after the date of application of new rules), when all fruit juices present on the market are not allowed to contain added sugars any more. ...
Will there be trade concerns raised here? The decision notes:
The new rules will apply to all fruit juices marketed in the EU, irrespective of their origin. This ensures an equal treatment between fruit juices produced within the EU and imported from third countries.
But there may still be a disparate impact, and it may affect trade more generally.