From the Palm Beach Post:
The American Owl — the Chinese name for Hooters — has capitalized on such trademarks of American culture to prosper in China. Since opening the first American Owl in 2004, owner Jim Li has expanded the chain to five restaurants in three cities.
"Hooters has a great market potential in China," said Li, who plans to expand further in China, Hong Kong and Macao. "As Chinese get richer, they are looking for restaurants with more atmosphere."
Atlanta-based Hooters of America hopes that prognosis means a bright international future for the franchise.
Since the first Hooters outside the United States opened in Edmonton, Alberta, in 1996, the number of international locations has grown to 67 in 26 nations including Mexico, Singapore and Australia.
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Next year, 23 Hooters restaurants are scheduled to open overseas, including the first franchises in Thailand, San Salvador and South Africa.
